The Sparkle Premiere

by Administrator 21. June 2013 11:48

For those of you following us on Facebook and Twitter, you have probably seen some beautiful stills from our beauty commercial The Sparkle. Rainstar Boutique has been very excited to see this commercial come together and we are finally ready to share it with all of you! We would like to take this moment to thank everyone again who worked with us on this project. A special thanks has to go out to Cherry Cherry and Toby Conway-Hughes at Marshall Street Editors, who have been our partners in crime on this project. Shout out to Eliza's great agency Generator TV for all of their help along the way! 

 

                 

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Rainstar Loves Fly Victor

by Administrator 21. June 2013 09:51

We wanted to take a moment to share with you guys our favourite luxury company of the month: Fly Victor. We first heard of the private jetshare community on howtospendit.com, the online magazine of the financial times. You can check out the article here: http://www.flyvictor.com/about/press/FT-How-To-Spend-It-5-November-2011

Fly Victor is for members who charter private jets and want to reduce the cost by selling spare seats on their outbound or returning aircraft to other members; buy a seat on another member's aircraft; or just want to group together to fly for a fraction of the cost of a whole charter. 

We absolutely love their elegant and stylish ad campaign, which has no doubt helped draw in almost over 3600 members since 2011. The company has just been nominated for one of the travel industry’s most prestigious awards: The Leading Edge AwardThe TTG Travel Awards are regarded as the universal benchmark of quality within the travel industry; the rigorous judging process involves over 30,000 agent ratings combined with judging from elite industry experts.

       

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Our Favourite Viral Videos of the Month

by Administrator 21. June 2013 09:09

JAEGER-LE COULTRE – REINVENT YOURSELF

Happy 180th Jaeger-Le Coultre! The luxury watch manufacturer celebrates this milestone with the release of a new short film, Reinvent Yourself, paying tribute to ambassador Diane Kruger’s successful career. The film follows her journey from a young ballerina through to her modelling and acting career, exploring the question, how often in a lifetime can we reinvent ourselves?

“Diane Kruger has consistently led each moment of her life with confidence and determination, continually reinventing herself while preserving the full force of emotions, of graceful charm and of elegance. She has succeeded in remaining true to herself while tirelessly seeking renewal.”

Directed by Fabienne Berthaud, the film embodies the feminine world of Jaeger-LeCoultre, offering a vision of creativity to empower and inspire women across the globe.

         

 

PRADA CANDY L’EAU

Prada has teamed up with Wes Anderson and Roman Coppola to celebrate its new fragrance Prada Candy L’Eau with a three-part fashion film starring Lea Seydoux in Je m’appelle Candy. The young actress plays a quirky and playful young woman caught in a love triangle between two boys, Julius and Gene, who amusingly compete for her attention throughout the series. The film’s charm is enhanced by Wes Anderson’s signature style, right down to the vivid colours, dry humour and unmistakable wide angles. We were highly entertained by this production - its simplicity allows the viewer to appreciate the story without feeling overwhelmed by the branding of the product. Move over Julius and Gene, we’ve fallen in love with Candy too!

                 

 

BURBERRY KISS

"Love is a promise; love is a souvenir, once given never forgotten, never let it disappear." – John Lennon

Thanks to a world-first technology, expressing our love to the ones we care the about has just reached a new level of creativity in cyberspace. One of our favourite British brands, Burberry, has teamed up with Google to create a “kiss recognition technology,” allowing anyone who goes on to kisses.burberry.com to send a digital imprint of their lips to anyone across the globe. Users can send a personalised message with the kiss and even choose an optional Burberry Beauty lip colour. We absolutely love this idea and how personal the end product really is as you can even follow the journey of your kiss through the most beautiful imagery, thanks to Google Earth and Street View technologies. If kissing and telling is your thing, you can also share the kiss on Google+ and across social media. "Burberry Kiss began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world — by telling a story that makes the digital personal," says Christopher Bailey.

                 

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Rainstar Boutique is thrilled about an exciting development in luxury film and video marketing

by Administrator 7. May 2013 11:26

      Luxury brands have, for a long time, relied on imagery to engage consumers and convey desirability. Yet with the indisputable success of video campaigns, an interactive video experience is today just as important as a stills campaign. Moving image provides the consumer with an incomparable product experience. Our increased use of tablets and smartphones has pushed luxury brand marketers to keep up with a growing mobile and online video consumption by optimizing their content to meet consumer behaviours whilst building brand awareness. A great example is Tory Burch’s video newsletter which showed how to style a tweed jacket from their spring season collection. The e-mail also linked through to the brands’ e-commerce website where customers could buy the product – for an entertaining, engaging product experience and purchase.

      Of course, some of the most successful video campaigns are those that bring out emotions in an audience through a well-told story and that’s what excites us here at Rainstar Boutique: we have a classical film background and love to engage the consumer through telling a good story through the medium of film.

      In 2009, Baz Luhrmann directed the now infamous short film for Chanel, No.5 The Film starring Nicole Kidman. After its worldwide success, Cartier and Dior were quick to follow as they adopted the concept of narrative marketing. This enabled heritage brands to remind their costumers of their history and reputation, the foundations on which their prestige has flourished. This relatively new trend enables the viewer to have a clear understanding of the brand’s image whilst also connecting, on a deeper level, with the story being conveyed. Which is why we were particularly drawn to the elegant look and personal touch of Rolex'sBehind the Rolex. The brand has long been known as a symbol of success, achievement and victory, a reputation that is backed up by the stories of six accomplished women and their watches in this beautiful video.

 

      Marketers are always looking for creative and effective ways to draw in vast audiences, which is why more and more luxury brands are collaborating with big-name directors, producers and actors. To celebrate the arrival of the F-TYPE, Jaguar teamed up with Ridley Scott Associates to create Desire, an action-packed short film directed by Adam Smith, starring Damian Lewis: “This film creates the opportunity for Jaguar to showcase the F-Type by giving the car a key role in the film, and highlight its features, performance specs and scenic straightaway shots as part of a story line, rather than a hard pitch in a commercial,” said Ryan Hattaway, president of Mogul Media Group, Miami, FL. “It’s a softer marketing approach because the film keeps the audience engaged and entertained throughout, while giving Jaguar the opportunity for controlled product placement with targeted celebrities, actors and musicians,” he said.

      The effectiveness of these video marketing strategies are popping up in other sectors, as Starwood Hotels & Resorts Luxury Collectionbeautifully showcased in an original film titled “Here” starring Agyness Deyn, in which we are guided through three of the company’s properties: “It’s about selling the brand as a lifestyle. While direct advertising can still play a big role in the marketing portfolio, brands are constantly searching for more creative channels to reach their target audiences by aligning themselves with film, art, sports and music” says Mr. Hattaway. You can watch the film here: http://www.youtube.com/watch?v=fziRTiEF_Ck

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Our Favourite Viral Videos of the Week

by Administrator 24. January 2013 17:07

 

One of our favourite things to do in the office is check out what videos are trending every week on the World Wide Web. As filmmakers we are always looking for new and creative ways to produce engaging content for different brands. Online advertising pushes the traditional medium by allowing companies to produce longer and innovative visual content for their target audience, who in return, can easily share and comment on what they are seeing. Here a few ads that helped us get through this cold January weather with a smile.

“The Motherhood” feat. Fiat 500L

Fiat’s Motherhood Rap has been viewed more than 2.5 million times and has been sitting comfortably in Unruly Media’s Viral Video Chart for the past two weeks. If someone hasn’t tweeted or shared this video with you on facebook yet you can check it our here. This is far from your usual clichéd car advert, with no desert or mountain in sight, a British mother raps about her glamorous life with inspired rhymes such as "Work versus home is a mental complication. I got my elbows deep in infant defecation." The three minute video has certainly hit home with a lot of viewers.

http://www.youtube.com/watch?v=eNVde5HPhYo

 

The Burberry Spring/Summer 2013 Campaign Starring Romeo Beckham

As you have probably already heard, David Beckham’s son Romeo is the new face of Burberry’s Spring/Summer campaign. Shot by Mario Testino, the video shows the playfull schoolboy bouncing around his co-stars Edie Campbell and Cara Delevingne in a selection of metallic Burberry pieces. Christopher Bailey, the Chief Executive Officer of the Brit brand, confirmed that “This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.”

http://www.youtube.com/watch?v=eNVde5HPhYo

Samsung

Shot on location over three days with a Canadian brown bear, Samsung teamed up with The Viral Factory to create an online video for its Ecobubble washing machines. It seems all of their hard work in the freezing snow has paid off, securing a spot in the top 20 global ads on the Viral Video Chart! The film, directed by James, is wildly entertaining without straying too far away from the product. A perfect balance in the commercial world.

http://www.youtube.com/watch?v=bxEIe-FCoKM

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A Few Updates....

by Administrator 10. January 2013 15:13

                                                                                                                                           

We recently met with Francesca Filipini Pinto at the newly renovated Photographer's Gallery near Oxford Circus - one of London's major venues which has been undergoing refurbishments for the past two years. Irish architects O'Donnell + Tuomey extended the red brick Victorian building with two new floors, doubling the size of the previous exhibition space. The elegant and airy gallery allows natural light to pour in with peeps of the outside world, allowing visitors to focus on the work. An absolute dream space to film in!

Check out the video here: http://www.rainstarboutique.com/#p=/Work/Design-and-Luxury/The-Photographers-Gallery

                                                                                                                                            

As some you may already know, we shot a short film at the end of last year for the 50 Kisses Competition. You can check it out here. We were expecting the final product to be released on the 14th February 2013 but of course set backs and delays are always a possibility. Unfortunately distributors won’t let them release the film on Valentine’s Day as there are a number of big Hollywood films also pushing for that date. So we all just have to wait a little bit longer…Watch this space!

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BAFTA Nominations

by Administrator 10. January 2013 13:47

                                                                                           

The shortlist for this year’s BAFTA Film Awards was announced in London today with Lincoln, Les Miserables, Life of Pi, Skyfall and Argo leading the way!

Gathering ten nominations, Lincoln is proving to be an awards-season favourite, despite the fact that Spielberg missed out on Best Director. Daniel Day-Lewis phenomenal depiction of the 16th president of the United States will be sure to bring in the crowds when the biopic opens here in the UK on January 25th. 

Les Miserables gathered nine nominations, with both Hugh Jackman and Anne Hathaway praised for their acting skills. It's a truly powerful story that beautifully translates to film thanks to the actors live vocal performances and raw emotions.

Ang Lee's adaptation of Yann Martel's novel Life of Pi received an impressive nine nominations. If you haven’t seen this film yet I am urging you to go get your 3d glasses on ASAP. It’s a visual feast.

Skyfall made it in to the Best British Film list but missed out on Best Film. While the Bond franchise is a commercial and cultural phenomenon it is rarely an awards-season favourite. I think it's safe to say that Sam Mendes will still be celebrating in the wake of the announcement that it is has racked in over $1bn worldwide and is now the most successful British film of all time! Ben Affleck’s suspense thriller Argo was nominated in 7 categories and is rumoured to become this year’s wild card winner.

Other popular nominees included are Anna Karenina with six nominations, whilst Django Unchained and Zero Dark Thirty received five. The Master and Amour have four nominations. The Hobbit: An Unexpected Journey and Silver Linings Playbook were nominated for three. Hitchcock, Rust and Bone, The Imposter and McCullin have two nominations apiece.

                                                                                                               

The full list of nominees is available via the BAFTA Website. The winners will be announced at the EE British Academy Film Awards which will take place on Sunday 10 February at London's Royal Opera House.

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Hello 2013!

by Administrator 10. January 2013 12:27

                                                                                                                                                                                        

First and foremost, Happy New Year! We hope that 2013 has been treating you well so far and that you managed to take some time off during the holidays to relax and recharge. January is already proving to be a very busy month for us with several projects in pipeline…

We are very excited to announce that we will be creating some visual content for Ghost, the luxurious London fashion house, at the end of the month. Renowned for their soft and ultra feminine dresses, the label has recently launched their first line of bridal dresses along with the opening of two new stores in London.

                                                                                                                                                               

 

It’s obvious that the concept of New Year, New Beginnings hasn’t died out as creativity and innovation are also in full swing at Christie’s. We can’t reveal any of the details just yet but be prepared for a state-of-the-art addition to the auction house. More will be revealed very soon....

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Here's to an exciting 2013!

by Administrator 3. December 2012 15:40

With 36.6 million people watching more than 10 billion online videos each month, the Internet Advertising Bureau (IAB) UK found that overall digital advertising spend increased 12.6 per cent to a record of £2.59 billion in the first six months of 2012 compared with the same period last year! Looking at video ads specifically, 65% of the UK online video audience is exposed to video ads each month. With video marketing building faster and stronger every year, it's influence on viewers and customers can't be overlooked. In April 2012, Internet Retailer reported that visitors that view product videos are 85% more likely to buy. About 35 percent of marketers believe that online video is more effective in building brand favourability and 18 percent believe that this platform is more effective than TV in building awareness. Marketers including Dolce & Gabbana, Lagos, Cartier, Louis Vuitton, Burberry, Michael Kors, Marc Jacobs and numerous others have started using social video, possibly in place of TV ads. With these growing consumer trends, over two-thirds of companies (68%) will increase the amount of their digital budget for video ads next year taking money from non-video display budgets (45%), overall budget growth (38%) and TV budgets (32%).

Stay tuned...2013 will be bringing great things from all of us here at Rainstar Boutique.

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Rainstar's Favourite Videos of the Week

by Administrator 26. November 2012 17:45

Marilyn and N°5: INSIDE CHANEL

Our first video is from Chanel, a brand that has become infamous for their luxurious and cinematic campaigns featuring global starlets such as Audrey Tautou, Nicole Kidman and Catherine Deneuve.  This time around, the French fashion house is inviting customers back in time, to the intimate history and relationship of its N°5 fragrance with Marilyn Monroe. The fashion film features previously unreleased pictures of the actress and unheard audio in which she explains her famous quote: "They ask you questions like ... What do you wear to bed - A pyjama top? ... A nightgown? So I said, 'Chanel No.5' because it's the truth!” We absolutely love the fact that the brand has gone back to its roots and released a video production that is quite simple yet fresh, whilst still focusing on the concept of advertising through storytelling.

http://www.youtube.com/watch?v=Wo8UtWiYiZI

 Cartier's Winter Tale:

With only 28 days left until Christmas, holiday campaigns are being released left, right and center! Cartier’s Winter Tale caught our eye with one of the most magical video productions we have seen all year. The beautiful luxury video features two panther cubs playing hide and seek in snow-laden forest that leads them to a pine tree covered with Cartier’s iconic gifts, Love bracelets and rings, Trinity rings, Tan Anglaise watch, etc.

If you watch the video on the Cartier website, it can be paused to view details about the individual products, from accessories to watches. According to Website Magazine, video is a driver of consumer confidence, meaning that not only are visitors 85% more like to buy an item that is featured in an advertisement, but 52%  of them are less likely to return the product.

Check out the video and shoot two birds with one stone…Christmas is only a month away after all, and nobody likes the stress of last minute Christmas shopping!

http://www.wintertale.cartier.co.uk/#/en-uk/wintertale

Instinct of Colour

OPI, the master brand of all things nail-related has launched its first short film campaign, and it’s definitely not a run of the mile product shoot. Instinct of Colour features four dancers wearing the brand's popular lacquers: Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues. Each represent one style of dance and overall attitude – illustrating nail colour as a means of self-expression. However, the real star in this production is the impressive thoroughbred horse called Lady in Black (another OPI lacquer), who gives the dancers some tough competition as she begins to tap her nail polished hoofs! OPI executive vice president and artistic director Suzi Weiss-Fischmann said, "With a trained thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic, and creative culture that epitomizes the OPI brand." We are very excited to see more and more brands thinking outside of the box and creating original content. The video was released in October and  went viral this month, check it out here:

http://www.youtube.com/watch?v=AGLCZSwYfDo

 

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About the author

Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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