Our Favourite Viral Videos of the Month

by Administrator 21. June 2013 09:09

JAEGER-LE COULTRE – REINVENT YOURSELF

Happy 180th Jaeger-Le Coultre! The luxury watch manufacturer celebrates this milestone with the release of a new short film, Reinvent Yourself, paying tribute to ambassador Diane Kruger’s successful career. The film follows her journey from a young ballerina through to her modelling and acting career, exploring the question, how often in a lifetime can we reinvent ourselves?

“Diane Kruger has consistently led each moment of her life with confidence and determination, continually reinventing herself while preserving the full force of emotions, of graceful charm and of elegance. She has succeeded in remaining true to herself while tirelessly seeking renewal.”

Directed by Fabienne Berthaud, the film embodies the feminine world of Jaeger-LeCoultre, offering a vision of creativity to empower and inspire women across the globe.

         

 

PRADA CANDY L’EAU

Prada has teamed up with Wes Anderson and Roman Coppola to celebrate its new fragrance Prada Candy L’Eau with a three-part fashion film starring Lea Seydoux in Je m’appelle Candy. The young actress plays a quirky and playful young woman caught in a love triangle between two boys, Julius and Gene, who amusingly compete for her attention throughout the series. The film’s charm is enhanced by Wes Anderson’s signature style, right down to the vivid colours, dry humour and unmistakable wide angles. We were highly entertained by this production - its simplicity allows the viewer to appreciate the story without feeling overwhelmed by the branding of the product. Move over Julius and Gene, we’ve fallen in love with Candy too!

                 

 

BURBERRY KISS

"Love is a promise; love is a souvenir, once given never forgotten, never let it disappear." – John Lennon

Thanks to a world-first technology, expressing our love to the ones we care the about has just reached a new level of creativity in cyberspace. One of our favourite British brands, Burberry, has teamed up with Google to create a “kiss recognition technology,” allowing anyone who goes on to kisses.burberry.com to send a digital imprint of their lips to anyone across the globe. Users can send a personalised message with the kiss and even choose an optional Burberry Beauty lip colour. We absolutely love this idea and how personal the end product really is as you can even follow the journey of your kiss through the most beautiful imagery, thanks to Google Earth and Street View technologies. If kissing and telling is your thing, you can also share the kiss on Google+ and across social media. "Burberry Kiss began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world — by telling a story that makes the digital personal," says Christopher Bailey.

                 

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Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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