Our Favourite Viral Videos of the Week

by Administrator 24. January 2013 17:07


One of our favourite things to do in the office is check out what videos are trending every week on the World Wide Web. As filmmakers we are always looking for new and creative ways to produce engaging content for different brands. Online advertising pushes the traditional medium by allowing companies to produce longer and innovative visual content for their target audience, who in return, can easily share and comment on what they are seeing. Here a few ads that helped us get through this cold January weather with a smile.

“The Motherhood” feat. Fiat 500L

Fiat’s Motherhood Rap has been viewed more than 2.5 million times and has been sitting comfortably in Unruly Media’s Viral Video Chart for the past two weeks. If someone hasn’t tweeted or shared this video with you on facebook yet you can check it our here. This is far from your usual clichéd car advert, with no desert or mountain in sight, a British mother raps about her glamorous life with inspired rhymes such as "Work versus home is a mental complication. I got my elbows deep in infant defecation." The three minute video has certainly hit home with a lot of viewers.



The Burberry Spring/Summer 2013 Campaign Starring Romeo Beckham

As you have probably already heard, David Beckham’s son Romeo is the new face of Burberry’s Spring/Summer campaign. Shot by Mario Testino, the video shows the playfull schoolboy bouncing around his co-stars Edie Campbell and Cara Delevingne in a selection of metallic Burberry pieces. Christopher Bailey, the Chief Executive Officer of the Brit brand, confirmed that “This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.”



Shot on location over three days with a Canadian brown bear, Samsung teamed up with The Viral Factory to create an online video for its Ecobubble washing machines. It seems all of their hard work in the freezing snow has paid off, securing a spot in the top 20 global ads on the Viral Video Chart! The film, directed by James, is wildly entertaining without straying too far away from the product. A perfect balance in the commercial world.



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Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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