Rainstar's Favourite Videos of the Week

by Administrator 26. November 2012 17:45

Marilyn and N°5: INSIDE CHANEL

Our first video is from Chanel, a brand that has become infamous for their luxurious and cinematic campaigns featuring global starlets such as Audrey Tautou, Nicole Kidman and Catherine Deneuve.  This time around, the French fashion house is inviting customers back in time, to the intimate history and relationship of its N°5 fragrance with Marilyn Monroe. The fashion film features previously unreleased pictures of the actress and unheard audio in which she explains her famous quote: "They ask you questions like ... What do you wear to bed - A pyjama top? ... A nightgown? So I said, 'Chanel No.5' because it's the truth!” We absolutely love the fact that the brand has gone back to its roots and released a video production that is quite simple yet fresh, whilst still focusing on the concept of advertising through storytelling.

http://www.youtube.com/watch?v=Wo8UtWiYiZI

 Cartier's Winter Tale:

With only 28 days left until Christmas, holiday campaigns are being released left, right and center! Cartier’s Winter Tale caught our eye with one of the most magical video productions we have seen all year. The beautiful luxury video features two panther cubs playing hide and seek in snow-laden forest that leads them to a pine tree covered with Cartier’s iconic gifts, Love bracelets and rings, Trinity rings, Tan Anglaise watch, etc.

If you watch the video on the Cartier website, it can be paused to view details about the individual products, from accessories to watches. According to Website Magazine, video is a driver of consumer confidence, meaning that not only are visitors 85% more like to buy an item that is featured in an advertisement, but 52%  of them are less likely to return the product.

Check out the video and shoot two birds with one stone…Christmas is only a month away after all, and nobody likes the stress of last minute Christmas shopping!

http://www.wintertale.cartier.co.uk/#/en-uk/wintertale

Instinct of Colour

OPI, the master brand of all things nail-related has launched its first short film campaign, and it’s definitely not a run of the mile product shoot. Instinct of Colour features four dancers wearing the brand's popular lacquers: Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues. Each represent one style of dance and overall attitude – illustrating nail colour as a means of self-expression. However, the real star in this production is the impressive thoroughbred horse called Lady in Black (another OPI lacquer), who gives the dancers some tough competition as she begins to tap her nail polished hoofs! OPI executive vice president and artistic director Suzi Weiss-Fischmann said, "With a trained thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic, and creative culture that epitomizes the OPI brand." We are very excited to see more and more brands thinking outside of the box and creating original content. The video was released in October and  went viral this month, check it out here:

http://www.youtube.com/watch?v=AGLCZSwYfDo

 

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Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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