Sofia Coppola for H&M

by Administrator 20. February 2012 13:52

Rainstar Boutique’s fashion film pick of the week: Sofia Coppola’s fashion film for H&M’s most recent collaboration with Marni has finally arrived! The film was shot in Marrakech last October with British actress Imogen Poots. The location, specifically chosen by Coppola herself, perfectly compliments Marni’s bold prints and colours:

“I enjoyed doing this film for the Marni and H&M collaboration. I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring,” says Coppola. Behind the scenes footage has also been released for those of you who want to see more from the Academy Award winning director.


The collection goes on sale on March 8th in around 260 H&M stores worldwide.


The video:

Behind the scenes fashion film:


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Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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