Our Favourite Viral Videos of the Week

by Administrator 24. January 2013 17:07

 

One of our favourite things to do in the office is check out what videos are trending every week on the World Wide Web. As filmmakers we are always looking for new and creative ways to produce engaging content for different brands. Online advertising pushes the traditional medium by allowing companies to produce longer and innovative visual content for their target audience, who in return, can easily share and comment on what they are seeing. Here a few ads that helped us get through this cold January weather with a smile.

“The Motherhood” feat. Fiat 500L

Fiat’s Motherhood Rap has been viewed more than 2.5 million times and has been sitting comfortably in Unruly Media’s Viral Video Chart for the past two weeks. If someone hasn’t tweeted or shared this video with you on facebook yet you can check it our here. This is far from your usual clichéd car advert, with no desert or mountain in sight, a British mother raps about her glamorous life with inspired rhymes such as "Work versus home is a mental complication. I got my elbows deep in infant defecation." The three minute video has certainly hit home with a lot of viewers.

http://www.youtube.com/watch?v=eNVde5HPhYo

 

The Burberry Spring/Summer 2013 Campaign Starring Romeo Beckham

As you have probably already heard, David Beckham’s son Romeo is the new face of Burberry’s Spring/Summer campaign. Shot by Mario Testino, the video shows the playfull schoolboy bouncing around his co-stars Edie Campbell and Cara Delevingne in a selection of metallic Burberry pieces. Christopher Bailey, the Chief Executive Officer of the Brit brand, confirmed that “This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.”

http://www.youtube.com/watch?v=eNVde5HPhYo

Samsung

Shot on location over three days with a Canadian brown bear, Samsung teamed up with The Viral Factory to create an online video for its Ecobubble washing machines. It seems all of their hard work in the freezing snow has paid off, securing a spot in the top 20 global ads on the Viral Video Chart! The film, directed by James, is wildly entertaining without straying too far away from the product. A perfect balance in the commercial world.

http://www.youtube.com/watch?v=bxEIe-FCoKM

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A Few Updates....

by Administrator 10. January 2013 15:13

                                                                                                                                           

We recently met with Francesca Filipini Pinto at the newly renovated Photographer's Gallery near Oxford Circus - one of London's major venues which has been undergoing refurbishments for the past two years. Irish architects O'Donnell + Tuomey extended the red brick Victorian building with two new floors, doubling the size of the previous exhibition space. The elegant and airy gallery allows natural light to pour in with peeps of the outside world, allowing visitors to focus on the work. An absolute dream space to film in!

Check out the video here: http://www.rainstarboutique.com/#p=/Work/Design-and-Luxury/The-Photographers-Gallery

                                                                                                                                            

As some you may already know, we shot a short film at the end of last year for the 50 Kisses Competition. You can check it out here. We were expecting the final product to be released on the 14th February 2013 but of course set backs and delays are always a possibility. Unfortunately distributors won’t let them release the film on Valentine’s Day as there are a number of big Hollywood films also pushing for that date. So we all just have to wait a little bit longer…Watch this space!

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BAFTA Nominations

by Administrator 10. January 2013 13:47

                                                                                           

The shortlist for this year’s BAFTA Film Awards was announced in London today with Lincoln, Les Miserables, Life of Pi, Skyfall and Argo leading the way!

Gathering ten nominations, Lincoln is proving to be an awards-season favourite, despite the fact that Spielberg missed out on Best Director. Daniel Day-Lewis phenomenal depiction of the 16th president of the United States will be sure to bring in the crowds when the biopic opens here in the UK on January 25th. 

Les Miserables gathered nine nominations, with both Hugh Jackman and Anne Hathaway praised for their acting skills. It's a truly powerful story that beautifully translates to film thanks to the actors live vocal performances and raw emotions.

Ang Lee's adaptation of Yann Martel's novel Life of Pi received an impressive nine nominations. If you haven’t seen this film yet I am urging you to go get your 3d glasses on ASAP. It’s a visual feast.

Skyfall made it in to the Best British Film list but missed out on Best Film. While the Bond franchise is a commercial and cultural phenomenon it is rarely an awards-season favourite. I think it's safe to say that Sam Mendes will still be celebrating in the wake of the announcement that it is has racked in over $1bn worldwide and is now the most successful British film of all time! Ben Affleck’s suspense thriller Argo was nominated in 7 categories and is rumoured to become this year’s wild card winner.

Other popular nominees included are Anna Karenina with six nominations, whilst Django Unchained and Zero Dark Thirty received five. The Master and Amour have four nominations. The Hobbit: An Unexpected Journey and Silver Linings Playbook were nominated for three. Hitchcock, Rust and Bone, The Imposter and McCullin have two nominations apiece.

                                                                                                               

The full list of nominees is available via the BAFTA Website. The winners will be announced at the EE British Academy Film Awards which will take place on Sunday 10 February at London's Royal Opera House.

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Hello 2013!

by Administrator 10. January 2013 12:27

                                                                                                                                                                                        

First and foremost, Happy New Year! We hope that 2013 has been treating you well so far and that you managed to take some time off during the holidays to relax and recharge. January is already proving to be a very busy month for us with several projects in pipeline…

We are very excited to announce that we will be creating some visual content for Ghost, the luxurious London fashion house, at the end of the month. Renowned for their soft and ultra feminine dresses, the label has recently launched their first line of bridal dresses along with the opening of two new stores in London.

                                                                                                                                                               

 

It’s obvious that the concept of New Year, New Beginnings hasn’t died out as creativity and innovation are also in full swing at Christie’s. We can’t reveal any of the details just yet but be prepared for a state-of-the-art addition to the auction house. More will be revealed very soon....

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Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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