Here's to an exciting 2013!

by Administrator 3. December 2012 15:40

With 36.6 million people watching more than 10 billion online videos each month, the Internet Advertising Bureau (IAB) UK found that overall digital advertising spend increased 12.6 per cent to a record of £2.59 billion in the first six months of 2012 compared with the same period last year! Looking at video ads specifically, 65% of the UK online video audience is exposed to video ads each month. With video marketing building faster and stronger every year, it's influence on viewers and customers can't be overlooked. In April 2012, Internet Retailer reported that visitors that view product videos are 85% more likely to buy. About 35 percent of marketers believe that online video is more effective in building brand favourability and 18 percent believe that this platform is more effective than TV in building awareness. Marketers including Dolce & Gabbana, Lagos, Cartier, Louis Vuitton, Burberry, Michael Kors, Marc Jacobs and numerous others have started using social video, possibly in place of TV ads. With these growing consumer trends, over two-thirds of companies (68%) will increase the amount of their digital budget for video ads next year taking money from non-video display budgets (45%), overall budget growth (38%) and TV budgets (32%).

Stay tuned...2013 will be bringing great things from all of us here at Rainstar Boutique.


About the author

Rainstar Boutique specializes in the video production, video marketing and fashion film production for fashion, design, luxury and consumer brands

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